The Art of Designs

Design and Storytelling

After watching Between the Lines: Chip Kidd I now have a better understanding of the connection between designs and storytelling. Kidd explains that when he is designing for Haruki Murakami the images, he creates would mean something but not enough and when you read the title it would mean something but not enough. However, when you put both of them together you can understand the concept being portrayed. My takeaway from this is the without a design element of a novel, book, etc… we are left in the dark. We don’t fully understand what the author is trying to accomplish. The title depends on a design and vis versa. Both work in harmony to create an overall idea/picture for the reader.

Design of Movie Posters

After watching the second video I found it interesting how different color trends mean different things. For example, the usage of red and white is to market comedies. The white background allows viewers to focus on the design of the poster and to engage with the poster with little background. The color blue and the introduction of a character running down the street in thriller posters is almost like a formula for action thrillers. The running character gives the poster a sense of more action. A yellow background provides a voice for independent films. Given independent films have tighter budgets yellow is a cheap way to catch the eye of the audience. The color trend white, black and orange are used for action films. The black and white is used to portray the protagonist and their masculinity. Overall, the use of different color trends is very unique and can give an audience an idea of what the movie is about just based off the poster.

Stranger Things

I found it interesting that the design behind the title sequence of Stranger Things was to make it feel original and to give the impression it wouldn’t work for any other show. I also found it interesting that the title designers for Stranger Things wanted to make the design look like it had imperfections. When you think of imperfections you would think designers want to avoid this, not prompt it. I think these imperfections is what separates Stranger Things from other films, giving them a new and unique look.